To me personally, it is just a marketing gimmick to have so many different SV editions. At the end of the day, it is still a Range Rover when you look at it as an outsider. If exclusivity is what you are after, by all means, go for it. You can also get a Bentayga or Cullinan at these price ranges, even though the Range Rover is better looking in my opinion. Just saying...

 

Another thought about these special edition Range Rovers, what kind of trade in values will they have in comparison to the regular Range Rovers? Depreciation? Or perhaps the buyers of these special editions will keep them in their car collections?

 

the Lech one of one is actually up for sale right now...

 

Ooo where is for sale? What site or vendor? I assume in 🇦🇹 ?

 

27th Edition as seen above with the write up by @Flash G , has been released...

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SV Asilomar Edition (U.S.A.) 🇺🇸
'25MY
1 of 1
August 15th, 2025
(N/A) M.S.R.P. (USD)

 

 

There you go:

Land Rover für € 258 990

Finde jetzt deinen Land Rover € 258 990 – Bei AutoScout24, dem europaweit größten Online-Automarkt.

www.autoscout24.at

 

Thank You! That's crazy it's for sale. I thought it was commissioned for someone.

 

An unpopular opinion I'm sure - on Range Rover's decision to create one-off vehicles. Honestly, it feels like a bit of a waste of money to me. These vehicles are almost identical to the SV, Autobiography, and P400s, with only minor differences like color and embroidery. It's hard to see how those details justify a $100,000 increase over the top-of-the-line SV price. Wouldn't it make more sense for Range Rover to focus on fixing existing issues with their vehicles? I think improving current problems would benefit both the company and their customers a lot more. Especially given that they probably lose money on every one-off vehicle they make. Rolls Royce does this with their swept tail models - but those are sold for.....$30m

 

I agree with your view in general.
Having seen what Porsche does, I think that these one offs are more of a market study to see what can be done with the price elasticity and so on…

 

Yep it's really poor quality. The prices shot up - and the material went down. But they know we'll always buy it - because there is no competition for this car.

GLS and X7 aren't of the same customer aura.

Bentayga is smaller and starts at SV pricepoint without any options.

Cullinan isn't the same customer base - and price is double.

There is no competition which gives them the ability to do what they want.

 

There is one competitor for the Range Rover- the Mercedes G class. I briefly considered one, but the RR is more comfortable for everyday use.

I was also surprised at how ordinary the wood is on my car, and I have the upgraded interior. The leather is nice but no better than our Cayenne which has the club leather interior.

BUT, the car glides down the road like a dream, I take it out on gravel and sand without worrying about anything, and long road trips are relaxing. Can’t complain too much.

 

I have driven the G class and to me, it is the most uncomfortable SUV in the market. They do keep their resale values though...Nothing out there rides like the Range Rover.

 

This. The first time I drove a G wagon I was blown away by how uncomfortably the car was. Hard to get in. Uncomfortable ride. Car kind of bumbles around. I know it’s intended as a sort of military style vehicle (I say sort of bc the new and refinements). It might have similar off road ability to the rover, but it is a far far stretch away in terms of comfort.

 

G wagon is not at all a competitor to a Range Rover.

Hard to get in and out of - uncomfortable bump lump ride. I dont think the customer is the same either.

Its not regal or graceful either.

 

The rover is an immensely capable limo of sorts. Tranquility and capability on wheels. The g wagon is a utilitarian car adorned in some high end finishes.

 

If you drive the G wagen off road, and then do the same in the Range Rover, you will immediately notice a day and night difference in the ease and comfort the Range Rover tackles off road terrain. The Merc will beat your back to death.

 

R6.5M Range Rover SV Polar Night: Only 5 for SA

Land Rover has unveiled its most exclusive vehicle yet for South Africa: the Range Rover SV Polar Night. With a price tag of R6,521,929 and only five units available, it’s designed for the most discerning luxury buyer.

The name “Polar Night” comes from the twilight skies in the far north. This theme is seen in its unique Spectral Light Blue paint, contrasted by a glossy black roof and mirrors. The SUV sits on massive 23-inch alloy wheels in Satin Dark Grey and Black.

The Range Rover SV Polar Night
Inside, the exclusive feel continues with blue and black two-tone leather seats, a matching blue steering wheel, and special finishes like black ceramic controls. Each car also features embroidered scatter cushions and special treadplates marking its SV Bespoke status.

A key high-tech feature is the advanced Sensory Floor technology. This system lets passengers not only hear music through the seats but also feel it through vibrations in the floor mats for a truly immersive experience.

The Range Rover SV Polar Night
The SUV is packed with all the modern features you’d expect, including a 3D surround camera, adaptive cruise control, and a powerful 452kW V8 engine that provides the motivation.

Commenting on the launch, Irene Kakooza, Range Rover Brand Manager for South Africa, said: “The Range Rover SV Polar Night is a testament to our commitment to creating the most exclusive and luxurious vehicles. We are thrilled to offer this limited-edition model to our customers in South Africa. Its unique design and bespoke features, combined with Range Rover’s legendary capability, make it an exceptional and highly desirable vehicle.”

The Range Rover SV Polar Night
The Range Rover SV Polar Night is offered exclusively in South Africa.

The Range Rover SV Polar Night

 

Once again, 28th Edition as seen above with the write up by @Flash G (Thank You ^), has been released...

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SV Polar Night Edition (South Africa) 🇿🇦
1 of 5
'25MY
September 1st, 2025
$6,521,929 M.S.R.P. (ZAR)