how on earth they can still charge markup? Don't pay a penney above MSRP (even anything extra for a $20 spray that they call ceramic "coating"). I am sure if you shop around, you can find a dealer to order at MSRP. I even got discount on the east coast. Not a deep discount but its something.

 

Agree my dealer has 6 new L460's available. 3 P400's, 1 P530, and 2 P550e's. No reason to pay over sticker right now. They aren't even discounting Sports yet but those days are coming.

 

Which dealer are you talking about?

 

Dealer's in North Carolina. I forgot they actually have 7 available--SV that somebody backed out of. I think they'd be willing to sell the SV out of state but probably not the regular ones.

 

We just took delivery of ours at Cole European in Walnut Creek - I placed an order back in May & paid MSRP (this is my 3rd purchase with this dealer)

 

They still charge about 2000$ for coating and protection. But that’s pretty good deal too.

 

JLR seems to be cranking out RRs like popcorn. Texas dealers between Dallas, Houston, San Antonio and Austin had almost none in stock when I ordered in July and the few in showroom had heavy markups. Now there's several (5+) in each dealership, even some plug in hybrids. Almost every one of them are priced at MSRP.

 

Can confirm dealers in Miami as well as most I know of on the east coast are easily MSRP without even trying.

 

Which is your store?