Land Rover Austin which is not a huge market currently has 34 new Rovers and 26 used Rovers. The new 2010s are not being discounted and are selling briskly. It should slow down though. The OP didn't mention which vehicle his dealer would not discount. New 09 HSE's can easily be found for $15,000+ off while the new 2010 HSE/SC is not being discounted by most dealers yet.