Actually I suspect this is not bad value - although it looks like the pre 99 pleat style and most prefer the later style with the greater number of pleats.
i have had mine redyed a couple of times - most recently it cost about $A500. It's an ok job but, as is said, it doesn't get rid of the lines and creases (if they bother you), and it also lasts only about a year or so. I also recently got a quote to leather trim the glovebox and the equivalent panel under the steering wheel and the bits on the armrests on each door along with the fabric part in the middle of the door (with the bootstitching like the late autobiography models) - and it was pretty expensive. In short, good leather trim costs whether aftermarket or not. Also, the costs of leather trim from the stelaership is through the roof.
So I reckon if you had the cash and wanted an 'as new' interior then it's ok value