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AUTONEWS EUROPE
Tata plans to build Jaguar, Land Rover models in China
May 29, 2010 06:01 CET

Read more: http://www.autonews.com/apps/pbcs.dll/a ... z0pSafi45a

LONDON (Bloomberg) -- Tata Motors Ltd. plans to build Jaguar cars and Land Rover sport-utility vehicles in China as it seeks to cut costs and expand sales of the luxury brands in emerging markets.

Tata will start Chinese manufacturing with Land Rover models and both brands would eventually produce as many as 40,000 vehicles combined, CEO Carl-Peter Forster said Friday at a press conference in London, declining to specify a target date.

The company's Jaguar Land Rover division will be taking on luxury-vehicle manufacturers such as BMW AG and Daimler AG as disposable incomes rise in China, the world's fastest-growing major economy. The country accounted for 8 percent of Jaguar Land Rover's 208,197 deliveries in the 12 months through March, according to Tata Motors' website.

“China is one growth market,” Forster said. “We need to grow everywhere else as well. We need to grow in China, in Europe, South Africa, South America. We have lots of growth markets.”

Tata bought Jaguar and Land Rover in 2008 from Ford Motor Co. for $2.5 billion. The Mumbai-based company, including the newly combined U.K. luxury-vehicle division, returned to annual profit in the last fiscal year as truck and bus sales rose in India and Jaguar Land Rover reduced its workforce and scaled back spending to achieve a pretax profit.

Targeting emerging markets

Jaguar Land Rover is targeting growth in emerging markets by opening more showrooms in India and setting up a sales company in China, where its full-year deliveries doubled from 8,821 in a 10-month transitional period ended March 2009. Setting up production in China would require one to two years after the company made any decision on partners and a location, Forster said.

The division will decide by “mid-year” on which of two plants in England will remain open as the company consolidates production, Forster said. The factories are in Castle Bromwich, where the Jaguar XJ and XK cars are made, and Solihull, where Land Rover SUVs are built.

“One efficient operation will produce more than two small ones,” said Forster, who is a former head of General Motors Co.'s European division. “Even with closing plants, we are looking to boost volumes and employment.”

Read more: http://www.autonews.com/apps/pbcs.dll/a ... z0pSbOkZ3z
 

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I said "possibly" in the title above in the first post because..well...you never know, things could change. But it looks like a sure thing according to the article. Boo Hoo. Hisssss. /:( :(
Glad we got our '09 and '10 before that move. The '09 is just over 1 yr old and it's been absolutely flawless. Love it! The '10 is sooo new (few weeks) it is hard to tell yet but so far it's GREAT! (We have his and hers RRS S/C's) :thumb:
 

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Blokes.

From what I can understand, this Indian organisation will likely produce RHD market vehicles in future from the United Kingdom and source LHD versions from China ? A bit like what Daimler-Chrysler undertook with an Austrian Graz plant for RHD vehicles !

Down the track the logical conclusion is Land Rover/Jaguar production will be located in India following the demise of Sollihull.
Begs the question once again, "Would you rather buy a BMW or a Ford ?" or "Would you rather purchase a Land Rover or Tata ?".


Cheerio,


Vinniman
'88 Highline
Perth, W.A.
 

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Sounds like the accountants have taken over. :doh:

I wonder what would happen if minimum wage was abolished in the UK? :think:
 

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The old defender will be built in China since it costs too much to make in England. The new defender will be in Solihull.

Jags no idea, unless they shut down Castle Bromwich or make a few vehicles in line with other vehicle manufacturers for the chinese markets.
 
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