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Forced $10k Dealer Markup still happening despite interest rate hikes.

709 Views 8 Replies 7 Participants Last post by  Austin-Guy
Is anyone still experiencing these dubious $10k dealer markups on orders? I put in an MSRP order for a LWB p400 and first I was told I should be prepared for a $15k price hike from Land Rover for MY2024 to which I replied there is no way in hell that is possible nor will a manufacture hike up their price that high.

I've been waiting 10 months now and no still changes to my order flow. I have a feeling my dealer is trying to force a $10k markup indirectly. Is anyone experiencing this as well?
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In Southern California, they are still marking up between $10k to $25k depending on standard up to SV build.
Is anyone still experiencing these dubious $10k dealer markups on orders? I put in an MSRP order for a LWB p400 and first I was told I should be prepared for a $15k price hike from Land Rover for MY2024 to which I replied there is no way in hell that is possible nor will a manufacture hike up their price that high.

I've been waiting 10 months now and no still changes to my order flow. I have a feeling my dealer is trying to force a $10k markup indirectly. Is anyone experiencing this as well?
All depends on what market you're in. I paid towards the low end of the markup range that @Maverick2018 stated here in SoCal. My sales manager told me under his breath that he was routinely getting $25K over from people who didn't bother negotiating. Remember, it's not your car until the dealership decides to sell you the car at whatever price they think they can get.

Were they talking about a MSRP price hike or dealer market adjustment?

LR website looks like it got a 2024 refresh. I noticed the P530 SE base price went up from $129 to $134. I'm sure the others did as well.

The LWB P400 now only comes in the 7 seat config. Am I seeing that correct?


And Meridian 3D is back under an Audio tab... that's going to send this forum into a frenzy.
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Here in the Midwest, I got the car for MSRP but they provided an additional price protection rebate to offset the price increase that happened between December and January (dealer basically honored the original MSRP).
Screw these a
Here in the Midwest, I got the car for MSRP but they provided an additional price protection rebate to offset the price increase that happened between December and January (dealer basically honored the original MSRP).
Same here in the east coast with mine. I had them write and sign a price agreement for MSRP when I ordered. Did the same with the Bronco. Got that for invoice.
All depends on what market you're in. I paid towards the low end of the markup range that @Maverick2018 stated here in SoCal. My sales manager told me under his breath that he was routinely getting $25K over from people who didn't bother negotiating. Remember, it's not your car until the dealership decides to sell you the car at whatever price they think they can get.

Were they talking about a MSRP price hike or dealer market adjustment?

LR website looks like it got a 2024 refresh. I noticed the P530 SE base price went up from $129 to $134. I'm sure the others did as well.

The LWB P400 now only comes in the 7 seat config. Am I seeing that correct?


And Meridian 3D is back under an Audio tab... that's going to send this forum into a frenzy.
MSRP Price that the dealer is marking up $10k. I'm getting the Base model LWB P400
Screw these a

Same here in the east coast with mine. I had them write and sign a price agreement for MSRP when I ordered. Did the same with the Bronco. Got that for invoice.
That's a good idea. I should have them do that. I've been waiting 10months for mine and need to update my order to the My2024.
Dealers still asking for 25-35K markup here in the SF bay area......
Around 10-20k here in Austin if its on the lot but you can order one at MSRP.
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