Tough call....I don't have a 2010 but have fairly new low mile 2008 S/C. So far the car has lived up to its reputation of poor reliability. I know that there are plenty of people on this post who claim great reliability, but I've never actually met a LR owner in real life who agrees. This is by far (IMO) the best looking SUV out there, and that really drove the purchase decision. The S/C power has been a nice perk. Handling is acceptable for a massively overweight vehicle, but not X5/X6 good. The pre-2010 interior is awful, but I really like the 2010 upgrades. Dealership responsiveness has been OK, but I wish they would just fix things. I have never had a vehicle spend this much time in a shop, including my 1981 Jeep CJ-7 with a 1977 Chevy V8.