As often as this subject comes up I wanted to let any North Americans looking for new fuel pumps that I found a local source: Bosch 66156 Fuel Pump on Amazon . The housing and wiring colors were identical to the OEM assembly that I removed, the fuel pump said BOSCH but I didn't note a serial number, and it only cost $250 w/ 2-day delivery. Sidestepping the debate of OEM vs after-market, I hope this helps someone out now or in the future. lrdirect.com of course remains a great option - UK to Washington state is consistently 3 days.
This forum has been a really big help!
Might also want:
* Fuel pump seal for 99 - 02: WGQ500020 / ESR3806
* Fuel pump locking ring 99 - 02: ESR3808
* P38's don't use a fuel filter