% off MSRP of 2020 Range Rover Sport Autobiography P525
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Thread: % off MSRP of 2020 Range Rover Sport Autobiography P525

  1. #1
    FRESHMAN ROVER
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    Question % off MSRP of 2020 Range Rover Sport Autobiography P525

    What is a reasonable expectation to receive off of MSRP of a custom build of a 2020 RRS Autobiography P525? My build is ~$110k.

    I have bought from this dealership before so a loyalty discount may be available.

    If the dealer isn't willing to deal much on price, what other strategies should be considered (i.e., maintenance plans)?

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  3. #2
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    Quote Originally Posted by umyaya95 View Post
    What is a reasonable expectation to receive off of MSRP of a custom build of a 2020 RRS Autobiography P525? My build is ~$110k.

    I have bought from this dealership before so a loyalty discount may be available.

    If the dealer isn't willing to deal much on price, what other strategies should be considered (i.e., maintenance plans)?


    Everyone experience will be different. However RR and RRS do not get much of a discount. JLR seems to never have incentives, and the dealers dont make a ton on them. My dealer climes he makes 5% on a MSRP sale. (consider the source though). There are places where demand exceeds supply and they sell for MSRP or above on a regular basis, Cali comes to mind. The fact you are not buying off the lot doesn't help the discount situation.

    Best advice i can give is know they want to make money, know they (supposedly) make 5% and see if you can get some of that, and/or make it up in your trade.

  4. #3
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    What Noreaster ^^ says.

    The 2020 Sport V8 ATB's invoice is $91,650, its MSRP is $97,500.
    Their cut on options is in the same range. 5% discount will take essentially all they would make on the sale.
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  6. #4
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    Correct me if I’m wrong, but aren’t these dealerships willing to not make money on the sale of the vehicle, because of the value to them of servicing the vehicle. I would think, that is where the real money on these is.

  7. #5
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    $2000-$2500 is probably the most you’re going to get off MSRP for a RR or RRS. Even going through a broker they will tell you RR is one of the hardest to get any significant deals on. More so, no dealer anywhere close to me will give you buy rate on a lease. There’s some agreement amongst dealer network on certain cars. They give away lower end models but make their money on the front and backend of the higher end models. Know all your numbers before you shop especially if you’re leasing (residuals, MF, etc).
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  8. #6
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    Quote Originally Posted by Fastcarfreak View Post
    Correct me if I’m wrong, but aren’t these dealerships willing to not make money on the sale of the vehicle, because of the value to them of servicing the vehicle. I would think, that is where the real money on these is.
    Yup, servicing/warranty work and used car sales--that's where the money's at.

    Well that and when they charge $10,000 over MSRP like back in 2013 and presumably with the next remodel.
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  9. #7
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    Quote Originally Posted by Fastcarfreak View Post
    Correct me if I’m wrong, but aren’t these dealerships willing to not make money on the sale of the vehicle, because of the value to them of servicing the vehicle. I would think, that is where the real money on these is.
    From the perspective of the owner of the dealership, sure.
    However the sales department doesn't get any bonus for taking a loss on a sale just so the service dept can make money. Furthermore, these are not chevys, a buyer will be along shortly and the vehicles will not sit on the lot long, so why take a hit when you dont have to.

    The only way you would get a significant savings is IF:
    1) you take from the lot
    2) its end of year, Dec 27th for example, with enough time to close the sale before jan 1
    AND
    3) the dealership needs that 1 extra sale to hit a sales goal. For example if there is a dealer holdback incentive if the dealer sells 300+ in a year and they are at 299 before you walked in.

    Outside of that its simply supply and demand, having a relationship with the sales manager helps, but there is only so far that will take you.

    1 more thing:
    You are also looking for a discount on the first 2020 to be on the lot. There are people that always need the latest and greatest that will pay extra for that 2020 no one else has yet, that is also working against you. These are usually the people where money is no object as they are writing it off as a business expense anyway.

    Man i sound like a dick. Not my intent, just trying to help with proper expectations.

  10. #8
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    This makes me feel like I have no shot getting a discount on my custom-ordered 2019.5 scheduled for delivery at the end of next month.

  11. #9
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    Quote Originally Posted by felipestrong View Post
    This makes me feel like I have no shot getting a discount on my custom-ordered 2019.5 scheduled for delivery at the end of next month.
    You ordered a car without negotiating the price or deal up front? Umm.

    This is the problem with custom orders for both parties. You can’t exactly take any car off the lot if you cancel and the dealer may not want to deal with trying to sell a custom order, depending on how custom you went.
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  12. #10
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    I ordered my 2019.5 RRS ATB back in February. I negotiated a 3.6% discount off MSRP. It helped that we had just purchased a CPO Range Rover for my wife a week earlier from the same dealer.
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  13. #11
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    Quote Originally Posted by Mr. Vanos View Post
    You ordered a car without negotiating the price or deal up front? Umm.

    This is the problem with custom orders for both parties. You can’t exactly take any car off the lot if you cancel and the dealer may not want to deal with trying to sell a custom order, depending on how custom you went.
    The sales guy I was dealing with said something like "we can work out the final price when you take delivery." I said "ok."

  14. #12
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    Quote Originally Posted by felipestrong View Post
    The sales guy I was dealing with said something like "we can work out the final price when you take delivery." I said "ok."
    If it's not in writing, it's irrelevant. And we know how this is going to go. I would suggest you work it out NOW before the car arrives. Trust me, once it arrives they have way more leverage and you'll be too emotionally connected to walk away. Plus they'll have buyers lined up for new cars so less incentive for them to give you any special deal if you do walk away.
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  15. #13
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    How would you suggest I begin the conversation? FWIW, I plan on emailing and asking for the VIN on June 1 (so that I can start trying to get financing with Navy Federal Credit Union prior to even setting foot at the dealership).

  16. #14
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    Quote Originally Posted by felipestrong View Post
    How would you suggest I begin the conversation? FWIW, I plan on emailing and asking for the VIN on June 1 (so that I can start trying to get financing with Navy Federal Credit Union prior to even setting foot at the dealership).
    Since you’re going through your own financing then that’s one less thing you need to worry about. You just need to deal with the selling price. Does the dealer know this? If not I would not disclose this and just say you’re not sure if you want to lease or buy (Remember they make $ on the financing as well). Call your SA and state you’re coming in to finalize the pricing. There is no reason to wait. They already know price of the car and their cost. They won’t know residuals or money factors for MY2020 leases yet which is why your focus should just be MSRP. Say you want to make sure the deal is right before the car arrives to make sure it’s worth waiting for as you’re seeing attractive deals on MY19 cars. Then get everything in writing and signed. Good luck.
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  17. #15
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    Re: % off MSRP of 2020 Range Rover Sport Autobiography P525

    Thank you.

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