Land Rover
Sales at Record High Amid Sale Speculation
Range Rover Tuner
Peter Cameron Dies
Range
Rover Sport Scores Highly in Owner Satisfaction
NHTSA Begins
Investigation of Range Rover Front Diff Failures
Range Rover and LR3
Rated "Least Reliable Luxury Cars"
2007 Range Rover
Facelift Preview
Range Rover Sport Outsells Discovery/LR3
Nokian to Make
Tires in RR Sizes
RR Sport
Runner-Up in Four Wheeler of the Year
Range Rover Sport to
Participate
in 2006 G4 Challenge
Land Rover 2nd to last in JD Power
Dependability Study
Range Rover Sport Nears
Launch
Land Rover Spins
Off RR Classic Parts
Support:
New "Classic Parts" Program Explained
Will Disco 3 / LR3 Hurt Range
Rover Sales?
Range Rover Wins On/Off Road Comparison Test
Feedback to Solihull: Please Make
EAS More Field
Recoverable
"Range
Stormer" Concept Vehicle
Land Rover Scores 2nd to Last
in JD Powers Survey
October 19, 2007
Land Rover Global Sales at
Record High Amid Sale Speculation
With rumors afoot about Land Rover's troubled parent (Ford) trying
to sell off its "Premium Brands" including Jaguar and Land Rover, Land
Rover itself is enjoying consderable sales success. Land Rover sold
26,000 vehicles around the world in September, an increase of 34% over
the same month last year. FOr the year to date, sales are up more than
15% over 2006, and sales of Range Rovers are up even more. Whether or
not the Land Rover division of Ford is profitable may be another
matter, but its sales records at least provide a few bright spots in
Ford's bleak overall outlook.
Speculation about the sale of Land Rover is coupled to that of
Jaguar, since the two brands share powertrains. However, Jaguar is said
to be definitely unprofitable, greatly reducing the attractiveness of
the combined package to potential buyers.
Whatever happens is unlilely to bring about earth-shaking changes at
Land Rover, if past history is any guide. Being bought and sold at
regular intervals is a familiar experience for the company, which in
recent years has been owned successively by British Leyland, British
Aerospace, BMW and Ford. Ford has kept the company for an average
amount of time and it is past time, based on recent history, for a new
owner to come along. None of the owners has managed to lift Land Rover
above the bottom of the vehicle reliability rankings, but all have
improved the brand in their own way, and have certainly added to its
sales success. We await with interest the arrival of the next foster
parent!
October 2007
2008 Range Rover Model Year Updates Summary
Announced as early as June this year, the changes to the 2008 model year Range Rover are minor compared to the past couple of years of major updates. This time the enhancements are confined to some additional luxury features.
Four-zone
air conditioning enables rear seat passengers to control their
individual heating and ventilation. Special 'climate control'
windscreen and side glass is now available in
conjunction with automatic rain and headlight sensing. The special
glass cuts infrared heat transmission into the vehicle, reducing heat
build up when the vehicle is parked in the sun, allowing the air
conditioning to function faster on startup.
A redesigned rear seat armrest provides extra stowage space (including
a dedicated location for an optional rear seat entertainment remote
control), and there is additional leather trim on the heating and
ventilation unit and centre console.
There are now a total of seven real wood veneers to choose from, all sourced from sustainable forests, and additional wood veneer elements have been applied to the rear of the centre console. A matching wooden gear knob has also been introduced on some models.
Other trim details include new tread-plates and revised graphics on the touch-screen and instruments. A new interior colour is available, called Storm, as well as two new exterior colours, Alaska White and Lucerne Green, and a fresh set of "designers' choices" for recommended interior and exterior combinations. There is also a new, highly polished 20" alloy wheel design.
The Range Rover has been achieving sales records worldwide,
especially since the introduction of the acclaimed TDV8 diesel engine
(not available in North America). Sales in the first four months of
2007 were already 19% up worldwide over 2006.
For more details and pictures see the Model Year Details pages here on
Rangerovers.net.
May 6, 2007
Range Rover Tuner Peter Cameron Dies
We are saddened to learn that Peter Cameron, founder and owner of
Cameron Concepts (more recently known as Special Vehicle Concepts) passed
away
suddenly on Sunday
April 29, 2007. His company was famous among Range Rover Owners for its
high-powered supercharged versions of the vehicle.
Peter was the beloved son of Gwen, and the late Teddy of New
Zealand.
Survived by his wife, Marie; daughters, Ashleigh and Brittany; and
young son, Teddy. Also survived by his sisters, Julia (Rex), Lauree
(Ken), and Briar (Michael); and his nieces and nephews. He was an
energetic entrepreneur, with a gregarious personality and zest for life
-an instant friend to all that met him.
Sadly, just before his death his business (Special Vehicle Concepts)
had gone through extremely hard times and had to close. As a
consequence, upon his death his family lost everything and now has no
financial resources, or
even a home. A
memorial fund has been set up for their support. Contributions may be
made to the Peter Cameron Memorial Fund, Wells
Fargo Bank, P.O. Box 3488, Portland, OR 97208, for the care and
education of his children. For more details on his passing, his family
and how to help, see this
link.
May
4, 2007
Range Rover Sport Scores Highly in Owner Satisfaction
In the 2007 Consumer Reports ratings, the Range Rover Sport kept up
Land Rover traditions by scoring very poorly in predicted reliability
but very well in customer satisfaction. In the midsize SUV category,
the RR Sport came 12th in Owner Satisfaction in a field of about 65
contenders. 76 percent of respondents said they would buy one again.
This compared with 82% for the top scoring Lexus RX330 fwd, and 43% for
the Volkswagen Touareg. The median score was 64%. Interestingly, all 11
vehicles ahead of the RR Sport were made by Toyota (including Lexus) or
Honda (including Acura). The only other non-Japanese contender to
finish in the top 25 was the BMW X5 in 24th place.
This is a considerable achievement and goes far to explain the
popularity of the Range Rover Sport, which has outsold even the
Discovery 3/LR3 to become Land Rover's best selling model. While the
Sport is now being surpassed by its competitors in on-road performance,
it os still formidable in this category and no other vehicle offers
such superb pavement ability combined with the Sport's established
superiority in off road performance. This is a winning combination that
encourages customers to overlook higher than average reliability
problems to enjoy the unique capabilities of Land Rover vehicles.
April 2007
NHTSA Begins Investigation of Range Rover Front Diff
Failures
The NHTSA has begun an investigation of the epidemic of front diff
failures that have occured on 2003 and up Range Rovers. It is common
knowledge that many if not most of the Range Rovers produced in
2002-2004 have had to have their front driveshafts and diffs replaced
due to excessive wear, or in some cases catastrophic failure. (See the common problems and fixes page of
Rangerovers.net for many owner reports of the problem). Due to the
small number of owners who have taken the trouble to report the problem
to the authorities, it has only recently come to the attention of the
US government body charged with investigating such problems.
The problem appears to be caused by the lack of a flexible joint on
the front end of the front driveshaft. The splines become excessively
worn and stripped on the front end of the driveshaft, eventually
resulting in catastrophic failure, immobilizing the vehicle and usually
requiring replacement of both the driveshaft and the front diff. (For
more details of the mechanics of the problem, see the Rangerovers.net RR
III Front Diff Problems & Solutions page). In 2006 Land Rover
changed the design to include such a joint, apparently eliminating the
problem. However on the 2003-2005 models no such cure has yet been
implemented, except by an aftermarket source, Rover3 Drivelines, who
have stepped into the vacuum and made available a redesigned driveshaft
for these earlier models.
Rangerovers.net began learning of the front driveshaft and diff
problems soon after the new model was introduced. Aside from the
numerous reports on the common problems and fixes page, an informal poll of forum
members with Mk III Range Rovers indicated that about 40% had
experienced the problem. Discussions with dealer service personnel
indicate the problem is even more pervasive. In an effort to cure the
problem, Land Rover implemented a succession of solutions based on
realignment of the front diff, implementing service campaigns to
inspect and realign them under warranty. These campaigns apparently
sufficed to carry most of the affected vehicles through the end of the
warranty period, but recurrences continued and many owners are now on
their second, third or fourth diffs. And, for those whose warranty has
expired, Land Rover seems to have ceased paying for the necessary
repairs.
If you have more information about the NHTSA investigation, please email me. Meanwhile, if you
have experienced the front diff failure problem, you can report it to
the NHTSA at this link.
August 6, 2006
Range Rover and LR3 Rated "Least
Reliable" Luxury Vehicles
A new "top ten" compilation by Forbes Magazine, using data from both Consumer Reports and J. D. Power, rates the LR3 and the latest 2006 Range Rover as the least reliable luxury vehicles sold in the US. This will come as no surprise to many owners of the new Jaguar-engined Range Rover which seems to be plagued by significantly more problems than its BMW-engined predecessor. Consumer Reports usually refers to models with the lowest reliability scores as "less reliable than average," but in October 2005 it described the LR3 and Range Rover as flat-out "unreliable." J.D. Power gives the 2006 Range Rover below average ratings for all its manufacturing quality categories -- mechanical manufacturing quality, body and interior manufacturing quality, and feature and accessory manufacturing quality.
Most problem reports we have
received at Rangerovers.net are not disabling, but are quite annoying
to owners who have
paid somewhere between $70,000 and $100,000 for a new Range Rover and
expect it to be reliable transportation. The frequent problems are also
rather embarrassing in a vehicle that is supposed to
be suitable for expeditions in the remote backcountry. Systems such as
the air suspension, which are most likely to disable the vehicle off
road, are among the least field-repairable of any vehicle, since even
if a failed spring is replaced the vehicle remains on its bump
stops as its computer cannot be reset without a trip to the dealer.
Good luck getting a flatbed truck to take you to the nearest dealer
when you are halfway up the Rubicon Trail!
Land Rover is undoubtedly aware of its longstanding quality image
problem, and keeps saying it is striving to overcome it. Although its
record
has improved somewhat in the years since the Ford takeover, its
competitors have improved more,
leaving it stuck at the bottom of the heap. The latest substantially
new Land Rover vehicle, the new Freelander, is to be produced at the
Jaguar factory rather than the traditional quality-plagued Land Rover
one in Solihull, so it will be interesting to see if this ploy serves
to improve reliability. With overhanging issues like the continuing
unresolved premature
front
differential failures on 2003-2005 Range Rovers, and the new spate
of problems with the new Jaguar-derived drivetrains in the
2006 models, the Rover reputation will unfortunately persist for some
years to come
even if it miraculously starts producing reliable vehicles today.
Meanwhile, if you purchase or own a Land Rover product, whether new
or used, make sure you get the longest possible Extended Warranty!
May 24, 2006
2007 Range Rover Facelift Preview
(Pictures:
Official Land Rover press photos)
Land Rover has just released some press photos of the 2007 Range
Rovef facelift. The big news is the all-new TDV8 Diesel, developing
nearly as much power (272 bhp) and much more torque (472 ft lb) than
the petrol/gasoline V8s. The new diesel does
0-60 mph in about 8
seconds (quicker than the 2003-2005 petrol V8) while maintaining the
same fuel economy as the outgoing diesel (25.1 mpg combined
average). Top Speed is limited to 124mph.
The new 90
degree V8 is 3630cc with 32 valves, twin
turbos, twin camshafts and is rated as one of the world's quietest and
smoothest diesels. It will probably be available everywhere except the
US, where emissions regulations are too strict.
A
redesigned dash and cabin trim are part of the package, even though the
original RR III interior was an award winner. The new dash looks
slightly more cluttered, with the ignition switch moved up on to the
dash, the loudspeaker on the top of the dash replaced by air vents,
and more switches. A nice Range Rover logo also graces the passenger
side of the dash, with twoi gloveboxes controlled by electric switches.
The air conditioning system is said to be
improved (it certainly has more vents), and there is an option of
cooled front seats. The center console is
modified with the gearshifter moved
slightly to the left, making room for a new storage container to its
right. Wood trim is added to the sides of the console. Also new
are the controls for the "Terrain Response" system that is handed down
from theDisco 3 / LR3.
Other hand-me-downs from the
existing Disco3/LR3 and Sport models
include the
electrically locking rear diff.
Exterior
(see
official Land Rover press photo at right) appearance remains the
same.
May 2006
Range Rover Sport Outsells
Discovery/LR3
The latest Land Rover sales figures for April 2006 indicate that the
Range Rover Sport is easily outselling the so-called LR3 in the US
(known as the Discovery 3 worldwide). The sporty Sport has special
appeal to the well-heeled younger set -- a recent poll on the
Rangerovers.net forum indicates that more than half of Sport owners are
in the 20-35 age group. During the month of April 2006, Land Rover sold
1,548 Sports, compared to 1,254 Disco3/LR3's and 929 Range Rovers.
Interestingly, while sales of the "real" Range Rover are at an
all-time high, sales of the Disco 3/LR3 are down 35% from a year ago,
suggesting that the Sport has taken a lot of sales away from the LR3.
January 2006
New Range Rover
Mayfair Limo
Stratstones of Mayfair, London, are introducing a new Limo version
of the Range Rover. It uses the supercharged engine, and is stretched
300 or 600 mm beyond normal length. Armoured versions are also
available. According to the Stratstones press release, features include
·
Enhanced
exterior styling
·
Full length panoramic glass
roof
·
Exclusive interior styling
·
Electric reclining aircraft
style rear seats
·
Fridge
·
Business/personal audio
visual systems (Wi-Fi)TV/DVD
·
Engraving/embossing to the
interior trim.
·
Armouring
to level B6 and
above, available on request.
January 2006
Nokian to Make Tires in
Range Rover Sizes
I have always thought it odd
that no all-terrain tires are available for the new Range Rover, a
vehicle that is supposedly designed for all terrains. The
stock tires supplied with
the vehicle are rated even by the manufacturer (Goodyear) as 5 out of
10 in off road ability. Even
winter snow
& ice choices are relatively few, and non-existent in the 255/55R19
size most commonly found on Range Rovers. On Nokian's website there is
a solicitation
asking what sizes people would like them to produce, so I sent in an
inquiry regarding the 255/50R19 that is standard on most Range Rovers.
They recently informed me that their intention is to start making this
size very soon. They already make their "SUV" pattern in in
all sizes used by the Range Rover Sport, and in the 255/60R18
size used on base model RRs in many markets
.
Photo: Nokian
Hakkapeliitta SUV tires, courtesy of Nokian
See the Range Rover III
Tire & Wheel page for more information on tire choices for the
new RR.
January 2006
Range Rover Sport Runner-Up in
"Four Wheeler of the Year"
Four Wheeler magazine's annual "Four Wheeler of the Year"
competition this year included the RR Sport, Hummer H3, Jeep Commander,
Suzuki Vitara and Toyota Land Cruiser. The Toyota came out with top
honors, with the Range Rover Sport as runner-up.
The Sport did well on the pavement sections of the test, although it
only registered a 10.48 second 0-60 time, about the same as a Classic
RR could do with the standard 3.9 litre engine 17 years ago. Where it
lost points relative to the Toyota was in off-road testing, mainly due
to
sidewall destruction on its very unsuitable low profile tires
(255/55R19 on 19x9 rims), its harsh ride when the suspension is put
into high profile, and the "steep learning curve" of the "terrain
response" system. The Toyota also had better ground clearance and wheel
articulation. The
editors opined that they might just have given the Sport the nod if
they had been
given the Supercharged version and stouter tires.
October 2005
Range Rover Sport to Participate
in
2006 G4 Challenge
At the Frankfurt Motor Show, the G4 Challenge versions of the
Discovery 3 (called LR3 in US) and Range Rover Sport were unveiled. The
winch-equipped Range Rover Sport is pictured at right and
at top of page in official Land Rover press release photos.
(Photo at top of page is on a scouting expedition for the event). The
G4-equipped Sport also has Goodyear
255/55R19 MT/R mud terrain tires, skid plates, an expedition roof
rack, and rocker panel guards, all of which will become official Range
Rover Sport accessories. The Sport is surprisingly adept off road, as
witnessed in our recent Rangerovers.net
off-road test drive. Each G4 vehicle is also equipped with a kayak
and bicycle, since this event is a multi-modal affair which tests the
contestants' endurance and skill in more than just off-roading.
July 2005
Land Rover 2nd to Last in
Dependability Among All Vehicles,
and 3rd to Last in Initial Quality
Land Rover scored worse than all other vehicles except Kia in the
2005 JD Power Vehicle Dependability Survey. In the more familiar JD
Power Initial Quality Study (IQS), Land Rover came third to last for
the 2005 model year.
The Vehicle Dependability Study (VDS) measures the number of
problems over a 3 year period. Thus, the 2005 VDS covers the 2002 model
year. In the words of the JD Power press release (June 29, 2005), ""While the Initial Quality Study [IQS], which
measures problems experienced in the first 90 days of ownership, can be
an indicator of how models will perform over time, our studies
consistently show that long-term durability is a tremendously important
factor to consumers," said Chance Parker, executive director of product
and research analysis at J.D. Power and Associates. "As the number of
problems owners experience with their vehicles increases, repurchase
intent and the number of recommendations owners will make to others
decreases. The study also finds that long-term durability can have a
significant impact on a vehicle’s retained value.""
In the 2005 VDS, Land Rover owners reported
395 problems per 100 vehicles, narrowly beaten for the bottom spot by
Kia with 397. The most dependable brand was Lexus with 139, and
the industry average was 237. In the 2005 Initial Quality Study,
Land Rover was beaten for dead last by Mazda and Suzuki, but managed to
achieve 149 reported problems per 100 vehicles compared to 81 at
top-scoring Lexus.
April 2005
Range Rover Sport Nears Launch
US: HSE Model (4.4
liter 300 HP V8 Discovery/LR3 engine) $56,750
Supercharged Model (4.2 liter 390 HP
V8)
$69,750
Levels of trim will probably vary according to market. In the US,
all models will have DVD-based touch-screen navigation, bi-xenon
headlights, sunroof, and
a Harman/Kardon LOGIC7 audio system. The basic models will
have 19 inch alloy wheels, while the supercharged models will have
20-inch wheels, a different
grille, different seating surfaces, power vents, chrome exhaust
extension,
Dynamic Response, Brembo front brakes, adaptive front lighting, the
cold climate package, and
black-on-silver badging.
Several further details that may not have been clear earlier are now
available. While the Sport shares the combined body and frame
construction used on the new Discovery (called the LR3 in the US in an
apparent effort to shed the Discovery's reputation for unreliability),
its wheelbase is 6 inches shorter and the body is smaller overall.
Normally, the shorter wheelbase would improve
off-road performance, but the stance has been lowered to improve
on-road performance, reducing off-road ground clearance
and
breakover angles.
The same Terrain Response system introduced on the Discovery is
used,
augmented for on-road use by a Dynamic Response system that intervenes
to save your life when a wheel threatens to lift off the pavement while
negotiating a bend at 130 mph. The system is pretty advanced, sensing
cornering forces and acting on the anti-sway bars to improve
body control in corners; the bars are decoupled on the
straights for greater ride comfort and off-road for maximum wheel
articulation -- another advance in Range Rover
suspension design innovation. The Dynamic Stability Control system is
also manually switchable.
February 2005
Land Rover Spins Off Older
Genuine Parts Operation:
"Classic Parts" Program Launched
Throughout 2004 we were hearing rumors
about the discontinuation of genuine parts supplies for older Land
Rovers and Range Rovers, including the Classic. This was a huge shock
for owners used to knowing they could rely on long-term parts support
for their Rovers. Ford apparently wanted to drop support for all models
more than about 8 years old, as is customary in "run-of-the-mill" US
car companies. Most US cars don't last much longer than that before
going to the wreckers anyhow, and most owners of older models do not go
to the dealer network or generate profits for the parent company.
Surprisingly for a company that seems to
understand brand values like Ford does, it apparently did not realize
that part of the attraction of the Land Rover brand is the tradition of
vehicle longevity, which cannot be separated from long-term parts
availability. While Land
Rovers are notoriously needy of service and parts, one of the few
logical reasons to own one has always been its basic longevity and the long term availability of parts for even the very oldest
models. (As noted elsewhere on this site, if Land Rover steadily strips
away the real reasons for owning a Land Rover, it will be left
competing on such factors as price, performance, fuel economy and build
quality where it is clearly inferior).
January 2005
2006 Range Rover Details
Released
Land Rover has released pictures of the 2006 Range Rover,
showing some striking new exterior details -- front grille and bumper,
power vents, lamps and wheels -- and the long-awaited heart transplant
from Jaguar in two versions, a knock-off of the Discovery/LR3 4.4 litre
engine for the base model, and a 400 HP supercharged 4.2 litre version
more worthy of a Range Rover. (Photos are Official Land
Rover press pictures). The new model is expected to be on sale
starting in about April of 2005, depending on market, continuing the
tradition of model year exaggeration that Land Rover has sometimes
adopted in recent times.
Along
with the new engines are some cosmetic changes, with a new
front bumper design, new headlamps (which swivel when you turn
the wheels, like the old Citroen DS21) and taillights, a slightly
different front
grille
and revised power vents with three vents instead of two. . There are
also additional color combinations,
and the inevitable revision in the style of the 19 inch alloy
wheels. The supercharged models also get a special mesh design on the
grille and power vents (as shown on the photo above), 20-inch alloy
wheels, and
special black-on-silver badges.
The updated model will be officially unveiled at the North American
International Auto Show. It and the Range Rover Sport (see below) will
be available in North America in
the summer of 2005. For spy pictures, see this
link. For more information and photos on Rangerovers.net, see the Mk III Range Rover page.
It seems like it is now official -- everyone knew Land Rover was
working on something based on the "Range Stormer" concept vehicle, and
now the official company website has pictures of it, under the moniker
of "Range Rover Sport". (To see the pictures, go to Landrover.com and click on "Something
New is Coming". Ron Beckett also discovered an article about it that
came out November 26th on msn.cars; see this
link for the article and pictures. (Picture at right is from one of the
official photos, Copyright by Land Rover)
From the information available so far it appears that the new model, to be introduced in mid 2005, will look a lot like a Range Rover Mk III, but will be based mostly on the new Discovery/LR3 platform, using the same 4.4 liter Jag-derived engine. An option will be a supercharged 4.2 liter version producing 385 HP, also to be used in the 2006 Range Rover (see above). This is probably the engine destined for the genuine Range Rover as soon as the contracts for the current BMW-derived engine run out (probably 2006). It will be priced in between the Discovery and the Range Rover, and use some Range Rover-class luxury trim and features mixed in with cheaper plastic parts from the Discovery/LR3.
The RR Sport, as the name suggests, will emphasize on-road
performance, but will retain the push button Terrain Response off-road
system from the Discovery/LR3. The company claims it will have off road
capability "better than any competitor", but since the new model is
designed to compete with "soft road" ski field parking lot pretenders
like the BMW X3 & X5, Porsche Cayenne and Mercedes ML, the bar is
pretty low.
We were hoping Land Rover would not use the Range Rover name on something with less than superior off road capabilities -- if they did it would debase the Range Rover name in the same way the Freelander did with the Land Rover name. It remains to be seen whether this will be the case, but let's hope the Range Rover Sport is not another step in that direction. Hopefully, it will retain the full off road capability of the original -- otherwise PLEASE Land Rover Call it Something Else!!!
November 2004
Will Discovery 3 / LR3 Impact
RR Sales?
June 2004
Range Rover Wins On/Off Road SUV Comparison Test
The Range Rover is back to its old ways, winning magazine off
road comparison tests. In the July issue of Motor Trend, the vehicle is
compared to the other full size luxury SUVs -- the Lincoln Navigator,
Lexus LS470, and Infiniti QX56, in a test that includes running the
dunes and crawling the rocky trails in Death Valley. The Range Rover
won hands down, in a unanimous vote of the testers. One of them, Mark
Williams, writes "Pretty damn amazing on gravel and dirt roads, and
when pushed on pavement, it feels smooth and locked down. Getting such
outstanding ride and handling performance from a hulking SUV is a
stunning feat of engineering". The testers found that "when the
pavement gives way to boulder-strewn canyons, the Rover marches on
utterly unperturbed." As Williams stated, "any time I find myself in
butterflies-in-the-stomach driving situations, I want the Range Rover".
May 2004
Feedback to Solihull: Please
Make EAS More Field Recoverable
We ave been receiving a steady
stream of complaints from owners of the new 2003 and up Range Rovers
about their air suspensions collapsing to the bump stops and leaving
them stranded. This pathetic scenario is reminiscent of the same
situation that happens with monotonous regularity on previous Range
Rover models, and we were hoping that Land Rover would realize this
is not acceptable on a vehicle designed for off road use in remote
areas. One owner in Africa had to drive literally hundreds
of miles to the nearest dealer to get the computer reset. It has
happened to me twice in Nevada, 400 miles from home and 200 from
the nearest dealer. Please, Land Rover, provide us with a manual
means of resetting the EAS computer when we replace an air spring or
fix the EAS problem. Or provide us with some other way to get around
the embarrassment of having to abort our off road trips and drive home
on the bump stops.
January 2004
"Range Stormer" Concept
Car at Detroit Motor Show
The first ever Land Rover concept car is to debut at
the Detroit Motor Show. Named the "Range Stormer" for the purpose of
the car show, the vehicle is intended as a definite preview of an
additional model line. From the photos available so far, it looks like
a road-biased model, with better off road ability than the average
all-wheel drive vehicle but not intended as a serious off-roader. Some
hopeful signs are a return to a separate chassis rather than a
monocoque design, and use of a Jaguar-based supercharged V8 engine that
has been optimized for low speed torque and running at off-camber
angles. Also featured is a new variant of the air suspension used on
the Range Rover -- with so-called "Terrain Response" technology
developed by Land Rover, allowing selection of six different "terrain
settings". The normal setting is for ordinary driving, while "dynamic"
is for high
speed or winding sealed highways. Other settings include "sand", deep
ruts", "rocks" and "grass/gravel/snow". The more highway-biased
features include 22 inch wheels with custom Goodyear tires (yet another
model that it will be hard to find tires for).
The new model may be a harbinger of efforts by the
owners at Ford to capitalize on the Land Rover brand to produce more
high sales volume models, but if the brand name is identified with ski
field parking lot posers it will inevitably be weakened in the long
run. If the new vehicle is not a Class A off-roader, the use of the
word "Range" in the name is of concern as it could seriously weaken the
Range Rover image. If, indeed, the new model is to be highway-biased
and follow in the
footsteps of the Freelander, we hope Land Rover gives this model line a
name that clearly distinguishes it from the real off-road models it has
traditionally produced, in order not to dilute the Land Rover and Range
Rover brand names. Use of the word "Free" in the name would be a
possible alternative.
More details and a photo are available at this link.
July 2003
Land Rover Scores
Second-to-Last
in JD Powers Initial Quality Survey
The latest JD Powers survey of initial vehicle quality (July 2003)
placed
the Land Rover nameplate at the second to the bottom of the list in
initial
quality, with 190 problems reported per 100 vehicles during the first
90
days of ownership. The top rated Lexus brand scored 76 per 100
vehicles.
(For a report on the survey in USA Today see this
link, and for the rankings of nameplates see this
link. This is an all-too-familiar result, but it is interesting to
note that the Ford-owned Jaguar brand is now comfortably in the top
half
of the rankings. This gives room for hope that the situation at Land
Rover
will improve under Ford ownership. Indeed, a recent visitor to the
factory
in Solihull reports that much more up-to-date statistical quality
control
measures are now in place on the assembly line, compared to an
earlier
visit several years ago when quality control amounted to patching up
problems
after assembly. One thing is for sure -- if you are at the bottom of
the
list, the only way you can go is up!
FOR PREVIOUS ARTICLES FROM 1999 ONWARDS, SEE THE NEWS ARCHIVE PAGE
All Information on this page is the author's opinion only.
If you hear any rumors or news, please email
John Brabyn